In January 2013, during an interview with XXL, ASAP Ferg explained the significance of the album title, saying: "I feel like it’s not just me that represents Trap Lord. Wale just posted a picture on his Instagram wearing a Trap Lord sweatshirt. DJ Enuff be sending me pictures of his sons wearing Trap Lord stuff. You gonna see a lot of different new faces that represent the brand-not only the brand, but where we come from. A Trap Lord is basically the struggle to do better. It’s almost like the theme of Always Strive And Prosper (A$AP). Trap don’t necessarily mean you selling drugs. You could be selling clothes, watches, fake watches, gold teeth, hats-anything. And you a Lord of it." He also explained when he would be releasing the album, saying: "I’m looking at the end of February, early March. This is my first demo I’m ever putting out. I never even put out a demo for the labels to hear. This is the first shit I’m even putting together with numbers, with songs. So I wanna make sure it’s something special, I’m giving it my all. But trust me, when it comes out, it’s gonna be well worth it." He also explained what it was like working on the album, saying: "It’s fun, because I’ve been piecing together a team that I think I’m gonna be with for a long time as far as mixing, recording, young producers that you probably never even heard of. You ain’t hearing this shit nowhere-nobody has this sound.
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